Success Stories

Here are just a few of Maag Communications & Marketing success stories:

WALKING THE WALKIn recent years, Dell Computer opened up a manufacturing facility in Winston-Salem, North Carolina. As part of the state's incentive package, the Workforce Development Boards in the Triad region were charged with facilitating the initial staffing efforts for Dell. Historically, this involved people coming to an office and completing paperwork in person. But times were changing in the Triad – with longtime industries such as furniture, textiles and tobacco dwindling – and it was important that the region "walk the walk" when it hinged part of its future on high-tech manufacturing.

So MCM developed an online Job Interest Tool that was used to screen and schedule thousands of people interested in working for Dell. This online tool was used to process and monitor people as they went through up to four stages of screening and assessments prior to working for Dell.
The end result was the processing of more than 35,000 people, with the plant opening up and being fully staffed on schedule. But just as important, the region made clear to other high-tech manufacturers that it embraced the new future through the way it communicated as well as what it communicated.

IMPROVING EFFICIENCY, IMPROVING THE BOTTOM LINEMCM

has one client that has offices throughout the Southeastern United States. They are a consulting company that makes money only when its consultants are on the road meeting with clients. The company managed the scheduling of 20+ traveling employees by updating a Word document (that averaged about 8 pages) several times a day. With each update, a staff person made 25 copies for employees and management in that office, gathering the old ones (sometimes just hours old) for the recycling bin. For employees at the other offices, this staff member sent faxes several times a day, along with a request to throw out or recycle the old schedules.
MCM built a very easy-to-use web tool into their website that allowed the company to manage the travel/scheduling in a paperless online manner that allowed changes to be viewed in real time and saved the company thousands of dollars a year in paper, copier toner, long-distance fax charges, wear and tear on printers and copiers, and staff time. This tool also built in an approval process for management sign-off on trips and a master calendar tool so that everyone could see travel dates, holidays and vacation requests. This way, no client was ever left out in the cold, and the company always had all bases covered with clients, which led to more billable hours.
NOT LOST IN TRANSLATIONThe US Department of Defense went through a process in 2005 called BRAC (Base Realignment and Closure) which realigned military bases and offices into a more efficient manner. The result was that some bases would close and others would grow considerably. Just as closing a base has an impact locally, so does increasing one. How does a community prepare for a nearly instant influx of 5,000 families? Everything from schools to housing to utilities must prepare.


MCM developed a tool to address another issue facing military relocation: how do businesses prepare for the influx of people who will bring military experience (past, present or soon-to-retire) with them? How do you compare military occupations with civilian occupations on an apples-to-apples level? How can military personnel research their civilian "market value" from a career based on fixed pay grades?

MCM built an online military-to-civilian and civilian-to-military job translator using publicly available information to do these comparisons. This system combines more than 750 civilian jobs in the region of the base (pay, training needed, demand, etc.) and associates them with more than 7,800 possible military/civilian translations. The end result is a tool that serves many military and civilian needs, and does it all with a mere seven different webpages interacting with a database.